What You Need to Know About Captive Product Pricing

Captive product pricing happens when a business such as Springfield towing company prices goods and services based on the core product – the actual functioning product, as well as additional accessories, that are necessary for the core product to work. The core product is bought once the accessories are purchased over and over again, or as it is deemed necessary. Companies will typically price core products at a loss and attempt to make up the difference by pricing the captive product at a higher price. Added value can come from being the only business that sells the additional required accessory, as this guarantees more business from customers who purchased the core product.


The good thing about captive pricing is that it can boost sales and lead to increase profit margins. Having accessories required for core product function is a sure way to inspire customer loyalty, especially if they feel like the expense is worth it. Captive pricing comes with its considerations. Deciding to use this model from being fuelled by having a natural and complementary product and accessory. You should never opt to do this if the products you have are not related, as doing so could be seen as grabbing money from your customers as that is an unethical practice. Additionally, consider pricing your products separately. Many businesses underprice core products and overprice captive products to make up for the loss. While this can be considered, they should be priced separately based on their worth.

Focus on Customers

Customers are the key deciding factor when it comes to captive pricing. You should price your products with your customers in mind, and sell with them in mind as well. Ensure the products you sell provides a lot of value to your customers. They should not be enraged because you have provided outrageous prices. For anything you do, avoid being flagged for unethical practices. For captive pricing, there are many examples we can learn from, and use these models and a basis for setting pricing for customers.

Video Games Console

A good example is video game consoles, as they provide a good example for captive product pricing. The core product is the gaming console such as Xbox. It may be nice to have this gadget but can prove worthless if it doesn’t come with its accessories. This means the captive products are the controllers, games as well as any additional accessories that make having an Xbox worth it. Creators of video game consoles are also capitalizing on any additional benefit of captive product pricing. Such companies benefit a lot from having customers purchase multiple consoles to play their favorite games that are not compatible with their favorite device.


Another good example we can look at is the car industry. For car manufacturers, they attempt to capture the market with captive product pricing. The core product is the purchase of a car, and the captive product is any replacement parts or additional accessories such as GPS tools, that are required to keep the car running or improve on user experience.

How to Hire for Your Customer Support Team

When you are starting a business such as tow truck, you want to ensure your hiring is on point and every talent you bring on board is best for business. If your business is growing, you want to ensure you work hand in hand to scale your support to ensure you can give your customers the best service. If you are in the early or mid-stage of your growth, it is important you develop a good understanding of how to scale your business in terms of support.

Who to hire for customer support

One question every business person asks is who to hire for their business. You need to make a sure guess and decision on the best person who would suit your business. Customer support teams often consist of employees with different backgrounds and each of them comes with unique skills to the team. Their specializations may greatly differ, but there would be some common characteristics that all of them would share.

If you are looking for who to hire for your customer support, here are some key things to consider.


If you work in customer support, your job will majorly involve solving problems for your customers. As long as you have to deal with customers, you can’t avoid problems facing them. You will be tasked with finding a solution to the problems your customers are facing. Successful support representatives are excellent in problem-solving. Even when they don’t know how to address a particular issue beforehand, they will always go above board to seek solutions through research.


Customer support is and will always be a reactionary function. This means the best people in customer support are quite flexible and can be adaptable to various challenges facing them. Even if two customers are facing the same problem, and adaptable support representative knows that the two cases are not the same and will work on finding different solutions to each of those problems.


We all know customer support can be quite frustrating. After all, your key job is to look for answers that may not exist. Additionally, you will work on appeasing a customer who is waiting intently fora solution. Customer support reps need to be tenacious and determined to overcome various challenges customers might be facing. If you are so easy to be put off by failures, you will find a lot of struggles in finding creative solutions to deal with customers.

When hiring for customer support teams there are different people you should bring on board. Get onboard a customer support rep as this is one of the most influential roles in the support team. These types of employees will be on your front line fielding phone calls and speaking directly with customers. You will also need to have a customer support manager who will be responsible for overseeing the entire process and supporting your team. You will also need to have a customer support specialist who has expertise in specific areas of your products and services and business.

Ways Technology is Affecting the Future of Customer Service

Whenever a new technology comes up, there is always a lot of buzz and excitement around it. Such is the case for technologies that affect customer service and support. There has been a lot of advances in video, messaging, artificial intelligence, chatbots among others. Roofing Companies in Fredericksburg are now heavily relying on technology to offer better customer service.

The service technology field of business has seen advances in technology. There is software that assists customer service teams in achieving customer success. These tools are very important in improving workflow efficiency and making it easier for companies to provide effective and efficient solutions for their customers. However, with new technology comes new challenges as well. There is always a steep learning curve when it comes to learning how to use and adapt to new technologies. It can be very costly for businesses to implement different technologies for business.


Here are some of the ways technology is changing customer service.

Increase in the face to face video communication

We all know eye contact improves relationships and facilitates openness. Video continues to be important in the growing expectations of consumers. It proves to be a viable business tool for highlighting what businesses do. If you are not using video, you are missing out. You need to start using video to promote your products and services, and schedule meetings with your customers.


Omnichannel service experience

Customers are not only interacting with your business in brick and mortar stores. Today, with the advent of social media, and eCommerce websites, customers can now engage with your company through different digital platforms. The increased accessibility drives the need for better omnichannel experiences. Ensure the experience you offer to your customers, both online and offline is seamless and makes it easy for them to make decisions.


Real-time messaging

Ream time messaging is outpacing email. That is not to mean email is dead, but it means customers now expect an instant response to the problems they face. It is now easier to converse with businesses in real-time, using platforms such as messenger, chatbots, and comments on live chats from different social media platforms. You need to up your communication technologies and strategies and allow your customers to communicate with you in real-time.

Increase in Remote working

Remote working is becoming more normal, and businesses are now adjusting and switching their teams to work from home. The future of customer service is pushing both customers and service reps online. Rather than being confined to call centers, service reps are now having more tools to work remotely. They field and respond to inquiries from the comfort of their homes, instead of having to work in an office setting. Most service channels can be used outside offices and call centers.

Additionally, bots and AI is helping customer service teams and not replacing them. It is becoming increasingly easy to use AI and collect data to predict customer problems and solve most issues that customers are faced with.

How to be More Presentable

While out there with friends or with partners, what image do you portray? Personally, when out handling towing service clients, I do all it takes to look good and offer the best services to leave a good first impression. It is very easy to transform your responsibilities, position and even title to something better, by focusing on being more presentable in everything you do. If is easy to have a complete transformation over yourself by following these steps.


You need to give yourself an instant promotion. This promotion starts from the mind. Ask yourself, if you were one or two levels above your current one, what would you eat, wear, drive or read? Where would you hang out? Assume you are already on that level and do what you would have done where you at that level. Dress and act as if you are at that level already. This is the kind of instant promotion you need.

Upgrade your accessories

Upgrading your accessories doesn’t have to be rocket science. First, ensure that you use a nice pen, carry a nice briefcase and other accessories. When you have to write something, write it down on a professional note pad. If you are using a cell phone, ensure that it is enclosed on a nice case. The bottom line here is to look so organized and presentable. Wear socks that much with your attire and shoes that match with your belt.

Exercise Regularly

exerciseThe key to looking good and more presentable lies on what you eat and the type of exercises you do. You might be doing everything right when it comes to grooming, but not unless you are taking a good care of your body, your efforts will always be lacking. The first step to taking a good care of your body involves eating clean. Next, you must incorporate exercise in your daily regime. This means spending at least 30 minutes every early morning to start your day energized.

Seek more knowledge

This is the last and the most important factor you need to include in your program to look presentable. Now that you are eating right, sleeping the recommended number of hours, drinking a lot of water and wearing good clothes, the next aspect involves what you speak in front of people. To be able to hold meaningful conversations with others, you must be able to read a lot on different issues in life, so that you don’t lack something to say when expected to speak.


Ways to Increase Your Confidence

confidenceConfidence can win you almost anything. Confidence has won me many customers for https://towtruckfairfax.com/locations/manassas-tow-truck and made others lose these customers. Self-confidence can be defined as a feeling of trust in your skills, qualities, and abilities. It is very important to be confident in life. Having confidence may be the key to your success or failure. When you believe in yourself, you will be more willing to try new things. Believing in yourself is key to putting yourself out there are trying something new, as compared to hiding in the corner and trying nothing at all.

Some people are more confident than others. We are not born with confidence, but it is a habit that is groomed. Everyone can up their levels of self-confidence by doing more so the following things;


Stop comparing yourself with others

Comparing yourself with others can create a lot of negative mentalities about yourself, a feeling that you are a total failure. When you compare your looks, salary, skills among other factors with your friends and others on social media, you might get discouraged to continue pursuing success. What you need to know is that we cannot all be the same.  the success of one person is not defined by the failure of another. You should appreciate yourself and work on things that give yourself happiness. Compete in your own league and avoid unnecessary pressure.


Create happiness in yourself

happinessThe first step in creating happiness in yourself is through taking care of your body. It can be hard to feel good about yourself if you are constantly abusing your body. To take care of your body, evaluate what you eat, feed your mind, wear and speak. You need to have a decent and healthy meal to ensure that you achieve the best looks. You need to be proud of how you look. If you are not proud of yourself, how do you expect others to be proud of you?


Avoid being excessively sensitive

You have to recognize that the world is not excessively focused on yourself – unless you are Kanye West. You do not have to be excessively sensitive about what you wear, what you do and who you are. Give yourself peace of mind and avoid being oversensitive. You are not at the center stage – keep calm no one is always looking and judging you. Forget about being perfect and trying to please everyone. If you try to impress everybody, you will create too much pressure on yourself.


You need to know and accept yourself for what you are. Crack a smile and be happy always irrespective of the situation you are facing. Break a sweat with exercise as working out is a great way of making yourself feel great again. When you are well groomed, confidence will be high and your self-esteem will be incredible. Studies show that applying a fragrance can make you more confident. Dress nicely as this brings an instant gratification upon yourself. Always fop activities that you enjoy and give you happiness.







Best Ways to Start a Speech

speechEvery speech or presentation is an opportunity to make an impression. You can use a speech to build credibility, create the right engagement or on the negative; blow the chance to share your story to your audience. At some point in your life, you will have to make a speech. There are different kinds of speech whose intentions vary between informing, persuading, instructing, motivating and entertaining. All these share the same goal; to communicate clearly and in an effective manner to an audience.

But how do you start a speech? What is the best way to go about it to ensure that your audience is wowed and want to listen to the rest of your speech? Let’s find out;


Ways to start a speech

Opening your speech with a relevant quote can help in setting the right tone for the rest of your speech. It usually takes about three weeks to prepare for a good speech.  Another way to go about it is using

‘What if’ scenario. It is a method that is highly applicable to sensational examples. When you ask a what if question, you invite the audience to follow your thought process.

A third way of starting your speech is through using the ‘imagine’ scenario. It is a method that is very relevant for sensational examples. Inputs your audience directly into the presentation by allowing them to visualize and extraordinary setup. Another way of starting your speech is by using the ‘question’ approach. With this approach, you focus on asking a rhetorical or even literal question. When you pose a question to the audience, they will want to follow along to get the answer during your presentation.

Another way of starting a speech is through applying silence. A simple pause, be it two or ten seconds gives your audience the chance to sit and be quiet, ready to listen to you. Most audience normally expects a speaker to begin a speech immediately. An extra pause can do all the wonders in bringing the right attention where it is wanted most.
You can also start a speech by telling a personal story. First, the story should indeed be peculiar. Tell your story and give your observations. It’s always a good idea to make others heroes in your story. Remember your goal is to invigorate people to volunteer their time to listen to you. Try to make your story to be highly emotional and sensory. Make it rich in dialogue. The story should be very specific to the audience and captivating enough to make them want to listen to you.

Mental Tricks to Overcome Your Fear of Public Speaking

Public speakingThe words ‘public speaking‘ causes anxiety and fear in the minds of otherwise confident and competent people. To some, the thought of speaking in public evokes fear making many people sweat and get their hearts pounding. When you step up to the podium, you most likely position yourself as an expert in a certain area of business. The fear of speaking in public is known as glossophobia. In most cases, this anxiety happens long even before you step to the public and stand on stage.

As a normal response, your body’s defense mechanism acts by causing a part of your brain to discharge adrenaline rush into your bloodstream. This is the same chemical that gets released in a life-threatening situation such as being chased by a lion.  There is step by step tips you can do to reduce and overcome the fear of public speaking.


Prepare mentally and physically

You need to prepare yourself mentally and physically. According to psychologists, we are building to display anxiety as well as recognizing it in others. If you experience anxiety in your body and mind, your audience will definitely notice it. It is very important to prepare yourself both mentally and physically and be confident on stage. If you hit the stage and you lack the vital points to support your speech, you will most likely be anxious.


Warming up

warm upIf you are nervous, there is a very high probability that you shall feel the same way while on the state. You need to exercise lightly before a presentation as this helps to get your blood circulating and also sends oxygen to the brain. Mental exercises are very important as they help in calming your mind and nerves. Try practicing neck and shoulder roll. This is an exercise that helps in relieving your upper body muscle tension and pressure. It loosens the muscles and makes you more relaxed. You can also try arm stretching and waist twists. It is also very important for you to stay hydrated.



Mediation is well known for its power to calm the mind. Meditation can help humans to stay significantly calmer. It acts like a mental workout giving you the strength and focus to deal with a challenging situation. It filters out negativity and distractions from your body and instills a sense of confidence and encouragement. Mindful meditation is particularly powerful in calming yourself before you hit upon a big stage. All you need is to sit calmly and focus on breathing and bringing the attention of your mind to the present.


Focus on your goals

One thing that affects people while on stage is focusing too much on themselves and thinking about the possibilities of failure. What you need to focus on instead is the subject and topic you will be discussing with the audience. You need to convert all the negative energies into positives. Understand your content and understand your audience as well. Do not try to memorize what to talk to the audience, but rather understand the foundational blocks that form the skeleton of your topic.

Public Speaking Tips to Hook any Audience

public speakingAccording to experts, public speaking is one of the most important skills you can have in your life and career. Speaking in public can help in increasing your confidence and shapes the perceptions of others on you when you deliver a good presentation. Despite all the benefits associated with public speaking, many seem to fear it. Data from communication research shows that 80 percent of people get increasingly nervous when it comes to speaking in public. The fact is that most people will be in a situation where they are expected to speak to a crowd and these moments can be very tough for them.

If you are tirelessly trying to kill all the butterflies in your stomach to get a breakthrough in speaking so that people listen to you, we have useful tips you can follow.


Prepare your presentation

The first thing you need is to prepare your presentation. This involves identifying the context of the event, knowing the demographics of the audience and organizing your content. Know the audience you are speaking to and the level of expertise and technicality they possess. You might need to introduce new ideas that challenge what they know, and this means you have to be well equipped with vital data.


Develop a captivating presentation

You need to develop a presentation that will cultivate your audience.  Pick a good topic that and deal with stage fright. Put together the presentation to ensure that it flows well and engages your audience. You need to start strong because the first 30 seconds of your presentation determines if your audience will listen to you or not. You can start your speech with an anecdote, use an analogy or use a memorable quote. Use storytelling techniques and visual aids effectively.

Overcome stage fright

Your heart may be pounding profusely moments before your speech, in anticipation for what is about to happen. You step on the podium and all eyes are on you. The pressure may become overwhelming to make you freeze. You need to embrace anxiety and consequently control it. There will always be those butterflies inside your stomach leading up to your presentation. The key to delivering is first knowing how to control your breathing and deal with stage fright.

Additionally, you need to conversational and authentic. Speak directly to the audience in a manner they can understand. Keep content at your fingerprints as this helps in reducing anxiety. Mouth your words when rehearsing and deliver an excellent speech.